Mister Softee SA

Our History

Mister Softee Inc. was founded by two brothers, William and James Conway, in 1956. On St. Patricks day of that year, Bill and Jim took their first truck and gave out green colored ice cream in the neighborhoods of West Philadelphia. By 1958 the company had outgrown the building in Philadelphia and moved to the current location in Runnemede, NJ. It is at this location that Mister Softee transforms plain trucks into Americas' most recognizable mobile ice cream vendor.


Our Trucks

Mister Softee utilizes the latest automotive and equipment technologies to produce a complete ice cream stand on wheels. The customized truck body is made from rust free aluminum and is powered by the new General Motors Vortec engine. The ice cream is delivered via a high efficiency Electro Freeze soft serve machine and many of the other components are custom made specifically for Mister Softee. We have maintained a high standard for automotive quality for over 60 years and we will continue to use only quality vehicles with that signature Mister Softee style.